You can call me a graphic designer, digital marketer, or geek who scours font foundries just as diligently as he digs through crates of wax at the local record shop. I just try to keep it simple. I design graphics for the music industry – mostly. But I also do logos, icons, branding, email campaigns, websites, paid media, motion graphics... anything Digital Marketing - I'm your guy.
I try to stick to what I’m good at: I like to make letters look good. Negative space is crucial. Layout is top priority. Texture MUST be consistent and unique to the piece. Silly rules like those are my passion. I love tweaking graphics around, getting them just right, and being able to come back to it, some time later, and still be pretty tickled with the work.
“Creating your new favorite graphic – that’s what I aim to do – a piece of art that makes you feel all warm and fuzzy to look at ...even a month down the line. Whether it’s a one-off tour poster, or vinyl packaging that will sit in the music collection of fans for years to come - I want to build something that retains longevity. That’s what good design is all about, right?”